following Anheuser-Busch’s 2021 initiative to boost the American economy. Originally brewed in Leuven, Belgium, Stella Artois is now fully manufactured in the U.S. Its goal is to reach 3.5 million people by 2020. Since partnering with in 2015, Stella Artois has helped provide access to clean water to more than 1.7 million people. Actors Sarah Jessica Parker, Jeff Bridges, and Mindy Kaling recently signed on as celebrity ambassadors of the effort.Īdditionally, according to its website, Stella Artois will donate $0.06 per pint or bottle of Stella Artois and Stella Artois Cidre sold until April 30, 2019. Stella Artois wants you to save water by drinking beer.Īs part of its “Pour It Forward” campaign, Stella Artois donates $3.13 for every limited-edition Stella Artois chalice sold to, an organization co-founded by Matt Damon that helps provide access to clean water to people in need. It includes nine steps: the purification the sacrifice the liquid alchemy the crown the removal the skimming the judgement the cleansing and the bestowal. Stella Artois has a precise pouring ritual when served from a tap into its iconic chalice. (An alternative theory posits the name came from the play “A Streetcar Named Desire,” whose female lead, Stella, suffers from domestic abuse.) It has a ritual. It has a violent, misogynist nickname that it’s trying desperately to shake. This is allegedly due to its higher-than-average ABV. In the U.K., Stella is associated with binge drinking and aggressive behavior. A common joke among Belgian beer enthusiasts is that American beer consumers consider Stella Artois an elevated import, while “n Belgium, Stella Artois is considered a very ordinary beer at best.” It has an especially bad reputation in the U.K. It demonstrates how effective marketing can be.ĭepending on whom you ask, Stella is either classy, trashy, or downright ordinary. from 5.2 percent ABV to 4 percent in 2008, while others say it dropped from 5 percent to 4.8 percent in 2012. Some reports say AB InBev reduced the alcohol content of Stella Artois in the U.K. However, it has an ongoing ABV identity crisis. In the U.S., Stella Artois is currently sold at 5 percent ABV. It was sold in Champagne-style 750-milliliter bottles, with a slightly higher 6.5 percent ABV. In 2018, Stella Artois launched L’Heritage Artois, a limited-edition lager made for the holiday season. Spritzer launched nationwide in February 2019. In addition to its eponymous beer, the Stella Artois brand portfolio includes Cidre, a sparkling hard cider made with three apple varieties and Spritzer, a sparkling beverage made with apples and hibiscus flavors. Stella Artois also makes a cider and ‘wine spritzer alternative.’ It caught on, and became available year-round. The Stella Artois brand was originally released as a special holiday beer for Leuven locals. Stella, meaning “star,” refers to the Christmas star. The Stella Artois brand debuted more than 200 years later, in 1926. However, that brewery didn’t become Brouwerij Artois until Sebastian Artois bought it in 1717. The Stella Artois logo and marketing pay homage to the Den Hoorn Brewery, established in 1366. Currently the best-selling beer in Belgium, it’s also brewed around the world, including in the U.K. Stella Artois was originally brewed in Leuven, Belgium, a small city east of Brussels. It acquired Stella Artois as part of the Anheuser-Busch acquisition of InBev in 2008. Stella Artois is owned by Anheuser-Busch InBev, the same Belgian-Brazilian conglomerate that produces Budweiser, Becks, Busch, and dozens of other domestic, craft, and imported beer brands. But we appreciate your question and hopefully hope we'll have that info soon.Stella Artois is Budweiser’s not-so-distant cousin. "We don't have complete and formal nutritional information for our wines so unfortunately I can't give you an answer. However, they are not vegan due to the use of gelatin in the production process." "We have confirmed from our sources in Italy that the following Stella Rosa products DO NOT contain any animal products and had no animal products used as a part of the wine making process.įollowup: "I also just got confirmation that Stella Rosa Black Lux and Stella Rosa Moscato (Blue Cap, Not Moscato D'asti) are 100% vegan as well!"įollowup: "Please remove Stella Rosa red apple from the list of vegan products and additionally please add Stella Rosa Prosecco and Pearl Lux, as I just got confirmation these are 100% vegan products as well." Not all Stella wines are vegan, however, below are the flavors that are: "Our Blueberry is a vegan product that is clear from all of the things you listed. Stella Rosa Wines (unless listed) is Unknown by Stella Rosa
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